New customers are required to for every fashion jewelry wholesaler to grow their business. Acquiring new customers need different marketing strategies to follow. There are many challenges in front of a retailer while he is dealing with a fashion jewelry wholesaler for the first time. There are issues of credibility and reliability with the vendor. Getting new customer for your business not only requires you to offer competitive prices, but also some other benefits that your customer can enjoy.
How a fashion jewelry wholesaler can get new customer:
- Show them Portfolio: The very first step to get new customers is to show them the portfolio of your collection. Ask them in which kind of jewelry they deal, and show them your designs and items. To gain their trust with you, provide them samples of some products so that they could know about the delivery they will get after the order.
- No Minimum Order Requirement: For the first deal or first three deals do not apply the condition of minimum order requirement from them. This will encourage them to test your products and give you order. Somehow for the first time, a new customer gets hesitated to fulfill minimum order requirement. So, to get an order from them, it will be a good strategy to remove the condition of minimum order requirement. It will be served as an opportunity to establish a relationship with your new customer and to gain credibility.
- Offer Them Vouchers and Discount Coupons: When a new customer gives you the first order, you can incentivize them with discount codes on next order. This will encourage them to give you the next order as every retailer want to enjoy huge profit margins. Giving your new customers a good deal with their first order, you will get second order very soon if you delivered what you promised.
After winning a new customer, an imitation jewelry wholesaler must nurture his relationship with him to get more orders which will result in the growth of your business.